The difference Between Digital Marketing and Social Media Marketing
Digital Marketing / Marketing and advertising / Online Marketing are among the most used terms of the industry today. However, it is sadly just a number of jargon for most of people who hear it and use it to convey their minds. What exactly is digital marketing and what part of it important for today’s business specific person? We’re here to break it down you r in the simplest words possible.
Online Marketing will be just marketing of your products or services onto digital platforms so as maintain onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is the software. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is absolutely. Digital / Internet marketing can be a wider concept as compared to social media marketing in the sense that, all social media platforms are available digitally i.e. via the internet. However, there are other platforms that come under digital marketing other than social media marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It may be a way to get higher rankings their search results on the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every website owner as it can help stand out among the sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple times. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy to them so as support keep reminding them relating to visit to price of running.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a great digital / Web marketing experience, a campaign needs to be developed using all the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771
